financial-unit-economics

To calculate fully-loaded CAC and cohort-based LTV, aggregate all sales and marketing costs across channels and pair them with observed cohort retention data. This evaluates unit profitability by mapping revenue against acquisition spend.

Contribution margin analysis evaluates the profitability of each unit by subtracting variable costs from revenue. You need it for ecommerce to determine if channel spend and pricing strategies generate positive returns.

Assess channel profitability by breaking down acquisition costs and cohort retention metrics per channel. This identifies which marketplace acquisition channels yield sustainable LTV and positive contribution margins.

Yes, you can run scenario planning for freemium and enterprise models by adjusting pricing, retention, and channel spend inputs. This generates actionable guardrails to guide growth and unit economics.

Computing unit economics and payback periods requires observed retention data, revenue streams, cost inputs, and channel-level breakdowns. These inputs drive cohort analysis and fully-loaded CAC calculations.