first-customers

To get your first 100 customers, use a minimalist sales strategy of sequential outreach, moving from friends and family through community members to cold prospects, while tracking weekly goals manually.

Concentric circle outreach is an early sales method where you pitch sequentially to friends and family first, then community members, and finally cold prospects to learn from interactions and build momentum.

Set pricing for early stage products by charging something meaningful to validate value, then iterate your pricing based on early feedback to establish value-based pricing before scaling.

You do not need a big product launch for early sales; instead, rely on manual selling to reach your first 100 paying supporters, and delay any major launch until you have momentum to celebrate.

The best way to track manual sales outreach is by setting weekly goals and monitoring your customer-by-customer conversion rate using a structured tracking method to manage early growth.

You can use carefully crafted cold outreach templates to find your first 100 customers, applying them after you have already pitched your inner circle of friends and community members.