food-beverage

Use the master prompt template: define the scene and surface, pick a 2-second hook type (pour, sizzle, crunch, steam), specify camera movement and lighting direction, name the dominant sound, and describe the money shot frame. Concrete visual detail produces better results than generic descriptions.

The best hook depends on the product: cheese pulls for pizza and pasta, sauce pours for wings and fries, crunch frames for chips and fried food, and condensation or fizz for cold drinks. The hook must occur within the first 0-2 seconds to stop scrolling.

Yes, there is a dedicated supplements playbook using clean, modern lighting and product-in-context shots. The skill explicitly warns against making health claims in prompts; the visuals should imply energy or performance without stating it.

Flat results usually come from missing lighting direction, no specified hook, or generic product descriptions. Every prompt needs a key light angle, backlight for liquids, and specific visual detail like char marks, condensation, or cheese at peak melt.

TikTok works best at 5-15 seconds in 9:16 vertical with loud sound, Reels at 8-30 seconds, YouTube Shorts at 15-60 seconds with a full narrative arc, and Facebook at 10-30 seconds designed to work with sound off.