form-cro

Audit non-signup forms and provide CRO optimization recommendations.

Updated Mar 7, 2026
One-click install
npx skills add https://github.com/hwchiu/momo --skill form-cro-hwchiu
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: form-cro
Source: https://github.com/hwchiu/momo/tree/main/.claude/.agents/skills/form-cro
Command: npx skills add https://github.com/hwchiu/momo --skill form-cro-hwchiu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps optimize non-signup forms to increase completion rates and reduce user friction, ensuring more leads and better data capture.

Core Features & Use Cases

  • Form Audit: Analyzes existing forms for issues impacting conversion.
  • Optimization Strategies: Provides actionable recommendations for field design, layout, error handling, and copy.
  • Use Case: A marketing team wants to improve their demo request form's conversion rate. This Skill can audit the form, identify too many fields, suggest simplifying the process, and propose A/B tests for button copy.

Quick Start

Audit our demo request form which has 11 fields and a 3.1% conversion rate.

Frequently Asked Questions about form-cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve web form conversion rates for lead generation?

Form optimization increases completion rates by analyzing field design, copy, and error handling to reduce friction. This process captures more leads and improves data quality for non-signup forms.

What is the best way to optimize a demo request form with too many fields?

Optimizing a demo request form involves auditing the existing structure and simplifying field design to reduce user friction. You also generate test hypotheses for button copy to improve conversion rates.

Can I use conversion rate optimization techniques on checkout and survey forms?

Conversion rate optimization applies to lead capture, contact, application, survey, and checkout forms. It analyzes form copy and layout to provide actionable recommendations for increasing completion rates.

How do I audit non-signup forms for issues impacting conversion?

Auditing non-signup forms requires analyzing form structure, field design, and error handling based on CRO best practices. This identifies user friction points and provides structured recommendations to increase completion.

Why does my contact form have a low completion rate despite high traffic?

A low completion rate on contact forms often stems from poor form structure, excessive fields, or unclear copy. A structured CRO audit identifies these specific friction points and recommends design improvements.