form-cro

Analyze non-signup forms for conversion-blocking friction points and field inefficiencies.

Updated Mar 14, 2026

Search Tags:#CRO #user experience #lead generation #web forms #form optimization #conversion rate optimization

Ready to run

npx skills add https://github.com/marcusfelix/barney --skill form-cro-marcusfelix

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: form-cro
Source: https://github.com/marcusfelix/barney/tree/main/src/prompts/skills/form-cro
Command: npx skills add https://github.com/marcusfelix/barney --skill form-cro-marcusfelix

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps optimize any non-signup/registration form to increase completion rates, reduce abandonment, and improve lead quality.

Core Features & Use Cases

Form Audit: Analyzes existing forms for friction points and conversion blockers.
Field Optimization: Recommends which fields to keep, remove, or reorder.
Layout & Design: Provides guidance on visual presentation and user experience.
Use Case: A marketing team wants to improve their demo request form conversion rate. This Skill can audit the current form, identify unnecessary fields, suggest better copy, and propose A/B tests for layout changes.

Quick Start

Audit our demo request form which has fields for name, email, phone, company, and project details.

Frequently Asked Questions about form-cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I optimize web forms for higher conversion rates?▼

To optimize web forms for higher conversion rates, analyze form structure, reduce unnecessary fields, improve mobile layout, and implement clear error handling to minimize user friction. This directly increases completion rates and improves lead quality.

What fields should I remove from a lead capture form to stop abandonment?▼

Remove non-essential fields from your lead capture form by auditing field necessity and identifying conversion blockers. Reducing form fields lowers user friction, directly minimizing abandonment rates and boosting overall form completion.

Can I use this form optimization approach for checkout and survey forms?▼

Yes, you can use this form optimization approach for checkout, survey, application, demo request, and contact forms. It analyzes form structure and user friction to provide actionable recommendations across various non-signup form types.

What is the best way to improve mobile form conversion rates?▼

The best way to improve mobile form conversion rates is to apply mobile optimization techniques, layout improvements, and field reduction. Analyzing user friction ensures the form structure adapts seamlessly to mobile user experience.

Why does my demo request form have a low conversion rate?▼

Your demo request form may have a low conversion rate due to high user friction from unnecessary fields, poor layout design, or inadequate error handling. A thorough form audit identifies these specific conversion blockers.