What problem does it solve? Forms like lead capture, contact, demo request, and checkout often lose submissions due to unnecessary fields, poor error handling, and high cognitive load. This Skill provides a structured audit framework to identify friction and produce prioritized fixes. ## Core Features & Use Cases - Form Health & Friction Index: Scores any form 0-100 across six weighted categories (field necessity, value-effort balance, cognitive load, error handling, trust, mobile usability) with health bands from Broken to High-Performing. - Field-Level Optimization Guidance: Concrete rules for email, name, phone, company, selects, and free-text fields, plus layout, multi-step flow, and submit button copy recommendations. - Use Case: A marketing team has a demo request form with a 12% completion rate. Use this Skill to score the form, identify that the required phone field and label-as-placeholder pattern are the main friction points, and receive a redesigned field order with A/B test hypotheses. ## Quick Start Audit my demo request form and give me a Form Health score with prioritized fixes to improve completion rate.
