form-cro

Optimizes non-signup web forms to increase completion rates and reduce field friction.

10|10|Updated May 13, 2026
One-click install
npx skills add https://github.com/yuluyangguang1/openclaw-portable --skill form-cro-yuluyangguang1
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: form-cro
Source: https://github.com/yuluyangguang1/openclaw-portable/tree/main/system/skills-zh/marketing-skills-zh/references/form-cro
Command: npx skills add https://github.com/yuluyangguang1/openclaw-portable --skill form-cro-yuluyangguang1

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Web forms lose conversions when they contain too many fields, confusing labels, poor error handling, or weak submit buttons. This Skill provides a structured audit and redesign framework for lead capture, contact, demo request, application, survey, and checkout forms. ## Core Features & Use Cases - Form Audits: Identifies friction points field-by-field with impact estimates, fixes, and priority ratings. - Field & Layout Optimization: Guidance on field count, order, labels, single vs. multi-column layouts, and multi-step form design. - A/B Test Hypotheses: Ready-to-run experiment ideas covering structure, copy, trust elements, and mobile UX. - Use Case: A marketing team with a demo request form converting at 8% uses this Skill to audit the form, cut it from 9 fields to 5, rewrite the CTA button, and add inline validation, then sets up A/B tests to verify the lift. ## Quick Start Ask the assistant to audit your lead capture form and recommend field reductions, better labels, and a stronger submit button.

Frequently Asked Questions about form-cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve my form completion rate?

Reduce the number of fields first, since each added field cuts completion by roughly 10-25% beyond three fields. Then improve labels, add inline validation, strengthen the submit button copy, and test single versus multi-step layouts.

How many fields should a lead capture form have?

Three fields is the baseline for lead capture, and email-only forms often convert best for gated content. Only add fields like name or company if the data is actually used in follow-up, and consider enrichment tools instead.

When should I use a multi-step form instead of a single page?

Use multi-step forms when you have more than five or six fields, logically distinct sections, or conditional paths. Include a progress indicator, start with easy questions, allow back navigation, and preserve entered data.

Does this Skill cover signup or registration forms?

No, signup and registration flows are handled by the related signup-flow-cro skill. This Skill covers lead capture, contact, demo request, application, survey, quote, and checkout forms only.

What metrics should I track to measure form performance?

Track form start rate, completion rate, field-level drop-off, error rate by field, time to complete, and mobile versus desktop splits. Field-level analytics reveal exactly where users abandon the form.