four-steps

Guide startups through four customer development steps for market validation.

428|94|Updated Apr 25, 2026
One-click install
npx skills add https://github.com/getagentseal/founder-playbook --skill four-steps
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: four-steps
Source: https://github.com/getagentseal/founder-playbook/tree/main/four-steps
Command: npx skills add https://github.com/getagentseal/founder-playbook --skill four-steps

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Startup teams often struggle to locate early customers and validate a viable business model while still building product. The Four Steps to the Epiphany provides an actionable, iterative framework to discover customers (Discovery), validate value and price (Validation), create demand (Creation), and organize for scale (Company Building).

Core Features & Use Cases

  • Practical, repeatable four-step process that runs in parallel with product development.
  • Market-Type awareness to tailor strategies for Existing, New, or Resegmented markets.
  • Templates, checklists, and decision trees to guide customer conversations, sales roadmaps, and pivots.
  • Use case: pre-product startups validating problem and price before committing to scaling.

Quick Start

Interview 15+ potential customers outside the building, articulate six hypotheses across six categories, and decide whether to move from Discovery to Validation.

Frequently Asked Questions about four-steps

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I validate my startup business model before building the product?

Startup business model validation involves guiding teams through Customer Discovery and Validation to find early customers and test value propositions. You interview 15+ potential customers outside the building to articulate six hypotheses across six categories before moving to scaling.

What is the customer discovery process for pre-product startups?

Customer discovery for pre-product startups requires interviewing 15+ potential customers outside the building to articulate six hypotheses across six categories. This framework runs in parallel with product development to locate early customers and validate viable business models before scaling.

When should I pivot my startup and how do I decide?

You should pivot your startup when customer validation fails to confirm a viable business model. The framework provides decision trees and pivot guidance to prevent premature scaling, helping founders reassess strategies for Existing, New, or Resegmented markets before committing further resources.

Does customer development strategy change for new versus existing markets?

Customer development strategy changes significantly based on market type. The framework tailors specific actions and strategies for Existing, New, or Resegmented markets, ensuring that customer creation and sales roadmaps align with the unique demands of the target market type.

How do I develop a sales roadmap for early stage startups?

To develop a sales roadmap for early stage startups, use templates and checklists provided by the customer validation framework. This process helps translate founder-led interviews into a structured sales strategy that aligns with your validated business model and market type.

Why do startups fail at premature scaling and how to prevent it?

Startups fail at premature scaling by executing sales and marketing before validating a viable business model. Prevent premature scaling by strictly following the four-step customer development process, using decision trees to verify that customer discovery and validation are complete before company building.