What problem does it solve?
Applies the Like-Know-Trust (LKT) framework to social media strategy, producing a sequenced trust-building plan that maps content types, community activity, and conversion tactics to each stage of audience relationship development. Invoke this skill when a client has low conversion despite reasonable reach, when a brand is new or rebuilding reputation, when promotional content is underperforming, or when a strategic layer is needed to explain why content should be sequenced in a particular order before selling. Particularly relevant in East Africa where relationship-based commerce means trust must be earned before purchase.
Core Features & Use Cases
- Maps the Like-Know-Trust framework to a sequenced social media plan that links content types, community activity, and conversion tactics to each audience stage.
- Includes diagnostic tools (Section 2) to determine the current LKT stage and identify gaps.
- Provides a defined 10-4-1 content mix (Section 4) and a 15-post sequence tailored to the client’s stage.
- Offers Trust Acceleration Tactics (Section 5) and Measurement guidance (Section 6) for ongoing optimization.
- Centralizes extended trust concepts (Section 7) including transparency, commitment, and generational calibration for EA markets.
Quick Start
Provide the client’s business name, country/city, current audience stage, primary objective, channels, existing trust signals, and target conversion goal to generate the full LKT-based plan.
