What problem does it solve? Founders and technical marketers often struggle to decide whether building a free tool (calculator, generator, analyzer) is worth the investment, and how to design it so it actually generates leads, organic traffic, and brand awareness rather than becoming a wasted engineering effort. ## Core Features & Use Cases - Tool Ideation & Validation: Frameworks for finding tool ideas from audience pain points, search demand, and competitor gaps, plus a scoring scorecard to evaluate candidates. - Tool Type Guidance: Detailed breakdowns of calculators, generators, analyzers, testers, libraries, and interactive educational tools with examples and why each works. - Lead Capture & SEO Strategy: Guidance on gating approaches, keyword targeting, link building, promotion, and ROI projection with a payback-period formula. - Use Case: A SaaS founder wants to build an ROI calculator to attract leads. Use this Skill to validate search demand, scope an MVP, choose a gating strategy, and produce a full tool strategy document with success metrics. ## Quick Start Help me plan a free tool strategy for my product, including tool type selection, lead capture approach, and SEO opportunity.
