What problem does it solve?
Banking applications require privacy controls and regulatory compliance when collecting analytics to protect sensitive financial data while enabling insight into user behavior.
Core Features & Use Cases
- Private-by-default privacy controls: Enforce masking of account numbers, balances, transactions, and other sensitive fields while allowing safe unmasking for UI elements.
- Regulatory-aligned data handling: Embeds PCI DSS, GLBA, PSD2 considerations into analytics flows to prevent leakage of sensitive data.
- Fraud investigation readiness: Provides safe telemetry and risk signals to support fraud analysis without exposing credentials or PII.
- Use Case: Implement login funnels, dashboard interactions, and transfer workflows with privacy controls across web and mobile banking apps to maintain compliance while preserving UX.
Quick Start
Begin by enabling privacy-by-default mode in your banking Fullstory setup, configure internal identifiers for user identity, and start tracking high-level events (login, dashboard navigation, and transfers) with appropriate masking.