funnel-analyzer

Analyzes funnel drop-offs and prioritizes fixes by revenue impact.

2|Updated Apr 11, 2026
One-click install
npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill funnel-analyzer-ekatasingh1107
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: funnel-analyzer
Source: https://github.com/ekatasingh1107/b2b-gtm-skills/tree/main/skills/capabilities/funnel-analyzer
Command: npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill funnel-analyzer-ekatasingh1107

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Identifies where visitors are dropping out of the conversion funnel, quantifies the revenue impact of each leak, and ranks fixes so teams can prioritize high-return optimizations.

Core Features & Use Cases

  • Map full-funnel stages from traffic to purchase using provided analytics or page-level estimates when analytics are unavailable.
  • Calculate conversion and drop-off rates, estimate revenue leakage, and classify leak severity (critical, major, minor).
  • Diagnose likely root causes for major leaks and produce prioritized, effort-scored recommendations with A/B test suggestions.
  • Use case: Audit an ecommerce storefront to find the top three improvements that will increase monthly revenue and provide a month-by-month action plan.

Quick Start

Analyze the conversion funnel for https://shop.example.com using the last 30 days of analytics or page estimates and return the top-ranked leak fixes with revenue impact.

Frequently Asked Questions about funnel-analyzer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find conversion funnel drop-offs and calculate their revenue impact?

Funnel drop-off analysis identifies where visitors exit before purchase and estimates the revenue leakage for each stage. By mapping full-funnel stages from traffic to purchase, you can calculate conversion rates and quantify the financial impact of each leak.

Can I analyze conversion funnels without direct analytics data?

Yes, conversion funnels can be analyzed using page-level estimations when analytics data is unavailable. The tool uses WebFetch access for page analysis and basic revenue parameters to compute drop-off rates and estimate revenue impact.

What's the best way to prioritize fixes for funnel drop-offs?

Prioritizing funnel fixes involves classifying leak severity as critical, major, or minor, then diagnosing root causes for major leaks. Recommendations are ranked by effort score and potential revenue impact to guide high-return optimizations.

Does funnel analysis work for SaaS and lead-generation funnels?

Funnel analysis applies to ecommerce, SaaS, lead-generation, and content funnels. It calculates drop-off rates, estimates revenue leakage, and produces prioritized recommendations with A/B test suggestions across these business models.

Do I need an agency configuration file to audit conversion funnels?

An agency configuration file is required to audit conversion funnels. You also need optional analytics input or WebFetch access for page analysis, plus basic revenue parameters to accurately compute revenue impact and leak severity.

How to diagnose root causes of major leaks in a conversion funnel?

Diagnosing root causes of major leaks involves analyzing conversion and drop-off rates across funnel stages, classifying leak severity, and generating prioritized, effort-scored recommendations with A/B test suggestions to resolve the identified issues.