funnel-architecture

What problem does it solve?

This Skill removes guesswork and fragmentation when planning direct-to-consumer funnels by producing a single, actionable blueprint that maps every micro-conversion from first click to post-purchase follow-up, with copy approach, KPI targets, and revenue math for each step.

Core Features & Use Cases

• Per-step architecture: Defines each page's single job, awareness level, copy approach, conversion goal, KPI benchmark, key elements, and transition hook.
• Revenue and economics: Calculates front-end AOV, upsell values, blended AOV, break-even CPA, and target ROAS by traffic source.
• Traffic alignment & sequencing: Adapts entry messaging and presell strategy for paid social, native, search, email, and organic channels.
• Use case: Turn a $27 front-end offer into a tripwire funnel with order bumps and two upsells, producing realistic take rates and a break-even CPA for paid social testing.

Quick Start

Design a tripwire funnel for a $27 front-end DTC supplement aimed at fatigued professionals aged 35-54 and output the full per-step architecture with KPI targets, revenue model, and traffic-aligned messaging.