funnel-architecture

Design DTC sales funnel architectures with per-step KPIs and revenue projections.

13|5|Updated Mar 20, 2026
One-click install
npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill funnel-architecture-coleschaffer
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: funnel-architecture
Source: https://github.com/coleschaffer/dtc-copywriting-skills/tree/main/skills/funnel-architecture
Command: npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill funnel-architecture-coleschaffer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Maps and designs a complete direct-to-consumer (DTC) sales funnel from ad to post-purchase so teams stop guessing which pages, messages, and metrics matter and instead get a deployable blueprint with per-step copy strategy and KPI targets aligned to RMBC principles.

Core Features & Use Cases

  • Funnel templates: Canonical step sequences for tripwire, webinar, VSL, quiz, and free+shipping funnels with per-step roles and awareness mapping.
  • Per-step brief: Page purpose, single conversion goal, awareness level, copy approach, KPI benchmark, must-have elements, transition hook, and objections-to-resolve.
  • Revenue & traffic alignment: Front-end AOV, blended AOV, break-even CPA, target ROAS by traffic source, and traffic-specific entry messaging.
  • Integration & workflow: Detects missing RMBC research/mechanism/brief, suggests prerequisites, and links to connected skills like lander-copy, order-form-cro, and email-retention-sequences.
  • Use Case: Create a tripwire funnel blueprint for a $29 front-end supplement sold via paid_social with benchmark KPIs, upsell stack economics, and a mobile-first landing plan.

Quick Start

Generate a complete tripwire funnel for a $29 supplement targeting busy professionals, including step-by-step page purposes, KPI targets, and blended revenue projections.

Frequently Asked Questions about funnel-architecture

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a complete DTC sales funnel from ad to post-purchase?

Design a DTC sales funnel by mapping step-by-step page purposes, awareness levels, copy strategies, and KPI benchmarks. This approach produces a deployable blueprint with per-transition hooks and revenue projections aligned from initial ad click through post-purchase retention.

What KPIs and revenue metrics should a direct-to-consumer funnel blueprint include?

A DTC funnel blueprint should include front-end AOV, blended AOV, break-even CPA, and target ROAS by traffic source. It also maps per-step conversion goals and KPI benchmarks to ensure revenue projections align with paid_social, native, search, email, and organic traffic entry messaging.

Can I build a tripwire funnel blueprint for a paid social supplement campaign?

Yes, you can build a tripwire funnel blueprint for a paid social supplement campaign. The blueprint generates step-by-step page purposes, mobile-first landing plans, upsell stack economics, and benchmark KPIs tailored to your front-end price point and target audience.

How do I map copy strategy and awareness levels across different funnel steps?

Map copy strategy by assigning each funnel step a specific page purpose, single conversion goal, awareness level, and transition hook. This ensures the messaging addresses specific objections and guides the user logically from initial ad exposure through post-purchase sequences.

What is the best way to calculate break-even CPA and blended AOV for a VSL or webinar funnel?

Calculate break-even CPA and blended AOV by mapping the front-end AOV against the upsell stack economics across the VSL or webinar funnel steps. The blueprint aligns these revenue projections with target ROAS metrics specific to your chosen traffic sources.

Do I need RMBC research before designing a quiz or free plus shipping funnel architecture?

Yes, you need RMBC research before designing a quiz or free plus shipping funnel architecture. The system detects missing RMBC research, mechanism, or brief components, suggests prerequisites, and links to connected skills to ensure the funnel blueprint is fully deployable.