What problem does it solve?
Maps and designs a complete direct-to-consumer (DTC) sales funnel from ad to post-purchase so teams stop guessing which pages, messages, and metrics matter and instead get a deployable blueprint with per-step copy strategy and KPI targets aligned to RMBC principles.
Core Features & Use Cases
- Funnel templates: Canonical step sequences for tripwire, webinar, VSL, quiz, and free+shipping funnels with per-step roles and awareness mapping.
- Per-step brief: Page purpose, single conversion goal, awareness level, copy approach, KPI benchmark, must-have elements, transition hook, and objections-to-resolve.
- Revenue & traffic alignment: Front-end AOV, blended AOV, break-even CPA, target ROAS by traffic source, and traffic-specific entry messaging.
- Integration & workflow: Detects missing RMBC research/mechanism/brief, suggests prerequisites, and links to connected skills like lander-copy, order-form-cro, and email-retention-sequences.
- Use Case: Create a tripwire funnel blueprint for a $29 front-end supplement sold via paid_social with benchmark KPIs, upsell stack economics, and a mobile-first landing plan.
Quick Start
Generate a complete tripwire funnel for a $29 supplement targeting busy professionals, including step-by-step page purposes, KPI targets, and blended revenue projections.