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funnel-strategy

Structure B2B SaaS sales funnels from GTM motion analysis.

29|12|Updated Mar 30, 2026
Search Tags:#strategy#pipeline#saas#qualification#gtm#funnel
One-click install
npx skills add https://github.com/matteotitta/genesys-skills --skill funnel-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: funnel-strategy
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/research/funnel-strategy
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill funnel-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill solves the ambiguity of sales process design by inferring a company's GTM motion (PLG, SLG, or Hybrid) and structuring a concrete, data-backed funnel model that aligns with their specific business reality.

Core Features & Use Cases

  • Motion Detection: Analyzes website signals and research to classify GTM motions accurately.
  • Funnel Structuring: Generates stage-specific definitions, leading-indicator inputs, and lagging-indicator outputs.
  • Use Case: A founder needs to define their sales process for a new product; this skill maps the journey from lead acquisition to post-close retention, ensuring the funnel reflects their actual product-led or sales-led reality.

Quick Start

Use the funnel-strategy skill to define the sales funnel and qualification criteria for the company at https://example.com.

Frequently Asked Questions about funnel-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a B2B SaaS sales funnel based on my GTM motion?▼

To structure a B2B SaaS sales funnel, you infer the company's GTM motion—PLG, SLG, or Hybrid—from website signals and research, then map pre-close and post-close stages with corresponding qualification criteria.

What is the difference between PLG and SLG funnel qualification criteria?▼

Qualification criteria differ by GTM motion: product-led growth (PLG) relies on in-product engagement metrics, whereas sales-led growth (SLG) uses explicit buyer intent and firmographic data to advance stages.

How do I design re-entry paths for closed-lost opportunities in a pipeline?▼

Designing re-entry paths for closed-lost opportunities involves structuring specific funnel stages that trigger when lost prospects show new motion-specific research signals or renewed engagement metrics.

Can I use website research to detect GTM motions for SaaS companies?▼

Yes, GTM motions for SaaS companies can be detected by analyzing website signals and research data to accurately classify the business as product-led, sales-led, or hybrid.

Do I need web research tools to define funnel capacity metrics?▼

Yes, you need integration with web research tools to validate motion-specific metrics and accurately calculate funnel capacity for your inferred B2B SaaS sales model.

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