fw:copy

Marketing copy generation from a positioning strategy uses drift detection to ensure every value claim traces directly back to the original positioning canvas, preventing generic language. You input the artifact type and reader context to receive grounded copy drafts for review and refinement.

Drift detection in copywriting is a validation mechanism that checks generated copy artifacts against a structured positioning framework. It ensures every claim made in drafts like landing pages or pitches is fully grounded in the original strategy, avoiding off-message or generic statements.

Generating multiple targeted landing pages from one portfolio is supported using the multi-canvas feature. By passing the `--canvas` flag with a specific canvas path, you can generate distinct copy artifacts tailored to diverse readers and contexts within a multi-canvas portfolio.

Copy artifacts you can create from a positioning canvas include landing pages, pitches, and bios, tailored to specific readers and contexts. You must specify the desired artifact type and reader context to generate drafts that align with your structured positioning frameworks.

A structured positioning framework is required before copy generation, as the tool operates within the context of established positioning strategies. It relies on a positioning canvas to map value claims and perform drift detection, ensuring the output copy remains grounded and accurate.

Generated marketing copy needs manual review because the tool outputs copy drafts that must be checked for grounding and refinement. While drift detection prevents ungrounded claims, human review ensures the final messaging perfectly fits the intended reader context and tone.