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fw:position

Generate a positioning canvas using April Dunford's five-component framework.

5|2|Updated Apr 8, 2026
Search Tags:#branding#value proposition#positioning#product strategy#customer segments
One-click install
npx skills add https://github.com/Untangling-Systems/flywheel --skill fw-position
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: fw:position
Source: https://github.com/Untangling-Systems/flywheel/tree/main/skills/fw-position
Command: npx skills add https://github.com/Untangling-Systems/flywheel --skill fw-position

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you articulate a clear and compelling positioning for your product, company, or service, ensuring that your value proposition resonates with your target audience.

Core Features & Use Cases

  • Positioning Framework: Follows April Dunford's 5-component positioning framework.
  • Competitive Alternatives: Identify and analyze alternatives to establish differentiation.
  • Unique Attributes: Define what sets your offering apart from competitors.
  • Value Chains: Map attributes to customer capabilities and outcomes.
  • Customer Segments: Identify the specific groups that value your offering.
  • Market Frame: Establish a category or context that makes your value obvious.
  • Values-Fit Check: Optional check to ensure the positioning aligns with your values and life goals.
  • Revision Mode: Update existing positioning based on new insights or changes.

Quick Start

Run the fw:position skill with the product name and any specific sections you want to revise.

Frequently Asked Questions about fw:position

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product positioning canvas for my service?▼

A product positioning canvas identifies competitive alternatives, maps unique attributes to value chains, defines customer segments, and establishes a market frame to clarify your value proposition for target audiences.

What is the best framework for defining a value proposition and customer segments?▼

Defining a value proposition and customer segments is best handled by April Dunford's 5-component positioning framework, which structures your market frame, competitive alternatives, and unique attributes to resonate with specific audiences.

How do I analyze competitive alternatives for product strategy positioning?▼

To analyze competitive alternatives for product strategy positioning, identify what customers would use without your offering, then contrast those options against your unique attributes to establish clear market differentiation.

Can I revise specific sections of an existing positioning canvas?▼

Yes, you can revise specific sections of an existing positioning canvas by specifying the areas to update, allowing you to refine the market frame, customer segments, or value chains based on new product strategy insights.

Does product positioning include a values-fit check for company strategy?▼

Product positioning can optionally include a values-fit check to ensure the defined value proposition, customer segments, and market frame align with your overarching company values and life goals.

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