ga4-custom-events

Design GA4 custom events with naming conventions and parameters for gtag.js, GTM, and Measurement Protocol.

77|9|Updated Oct 10, 2025

Search Tags:#naming-conventions #gtm #ga4 #custom-events #gtag.js #event-design

One-click install

npx skills add https://github.com/henkisdabro/claudecode-marketplace --skill ga4-custom-events

Or copy as Structured Prompt for Agent▼

Please help me install this Agent Skill.
Skill: ga4-custom-events
Source: https://github.com/henkisdabro/claudecode-marketplace/tree/main/ga-suite/skills/ga4-custom-events
Command: npx skills add https://github.com/henkisdabro/claudecode-marketplace --skill ga4-custom-events

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes assets (resource) and references (resource) components.

What problem does it solve?

This Skill helps you craft business-focused GA4 custom events, with consistent naming, parameter design, and cross-platform implementation.

Core Features & Use Cases

Event naming conventions: snake_case, max 40 chars, action-oriented.
Parameter design: up to 25 parameters per event with clear data types and constraints.
Platform coverage: implement across gtag.js, GTM, and Measurement Protocol.
Industry patterns: leverage industry-specific event templates for SaaS, Education, E-commerce, and Media.
Use Case: Create a custom event like trial_signup_completed with contextual parameters for better funnel analysis.

Quick Start

Create a demo custom event named demo_requested with 3 parameters (demo_type, industry, source) and deploy across gtag.js and GTM templates.