ga4-property-and-data-stream-setup

What problem does it solve?

This Skill helps in setting up a Google Analytics 4 (GA4) property, creating web and app data streams, and configuring important settings like enhanced measurement, data retention, and reporting identity. It ensures that your GA4 setup is accurate and efficient.

Core Features & Use Cases

• GA4 Property Setup: Create a GA4 property with the right account and configure reporting timezone and currency.
• Data Stream Creation: Add web and app data streams to your property.
• Tag Installation: Choose between installing the Google tag directly or using Google Tag Manager (GTM).
• Enhanced Measurement: Configure enhanced measurement settings to avoid double-counting and ensure proper data collection.
• Data Retention: Set the data retention period to 14 months by default to prevent data loss.
• Reporting Identity: Choose the reporting identity that best suits your needs.
• Google Signals: Enable Google signals with consent coverage and a business need.
• Data Controls: Set up internal and developer traffic filters, cross-domain measurement, and consent settings.
• Admin API vs UI: Configure properties using the UI or the GA4 Admin API for automated rollouts.
• Measurement Protocol: Send server-side and offline events using the Measurement Protocol for additional data collection.

Quick Start

Use the ga4-property-and-data-stream-setup skill to set up a GA4 property for your brand and configure the necessary settings.