geo-content

Score each page across four 25-point dimensions: Experience, Expertise, Authoritativeness, and Trustworthiness. Check for first-person accounts, author credentials, external citations, HTTPS, and updated dates, then compute a site-wide average out of 100.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the quality signals AI platforms and search engines use to decide whether content deserves citation. It applies broadly to competitive queries, not only YMYL topics like health or finance.

Cross-check pages for answer-first structure, inline source citations near claims, author bylines linked to credentials, and quotable passages of 134-167 words. Combine these citability checks with E-E-A-T scores to find the primary gap per page.

Yes, YMYL content faces stricter requirements: pages must score at least 70/100 on Trust and Expertise or escalate to Blocker severity. Medical content needs qualified reviewer credentials, and financial content needs disclaimers and risk disclosure.

Extract content URLs from the sitemap, group them into topic clusters, and score cluster health by page count, hub pages, and internal linking density. The topical authority score weights healthy clusters at 30%, hub scope statements at 25%, linking density at 25%, and orphan ratio at 20%.

Common causes include generic aggregated copy with no original research, missing author pages, outdated statistics without dates, and weak topical clusters. Content scoring below 40 on E-E-A-T or showing fake expertise signals is treated as a Blocker finding.