gmp-integration-floodlight-ga4-linking

To ensure consistent conversion counting between GA4 and Campaign Manager 360, you must link the platforms to synchronize Floodlight activities and GA4 events. This configuration aligns attribution models so a conversion is recognized once and counted identically across both platforms.

Conversion numbers differ between Floodlight and GA4 because the platforms count conversions independently without a unified link. Establishing a single GA4 to CM360 connection applies a shared attribution and counting method, eliminating cross-platform reporting discrepancies.

The best way to link GA4 conversions with DV360 and SA360 is using a single integration that connects GA4 with Google Marketing Platform tools. This ensures the same conversion is recognized across all platforms, enabling accurate attribution and unified budget optimization.

Yes, properly configuring Floodlight activities and GA4 events is required before linking. Accurate setup of these inputs and audience linking is necessary to establish consistent conversion tracking and unified attribution across the connected advertising platforms.

Yes, you can use a single link to unify attribution models across GA4 and Google Marketing Platform. Linking GA4 to CM360, Floodlight, DV360, and SA360 ensures a shared conversion count and applies the same attribution model across all connected platforms.