One-click install
npx skills add https://github.com/BellaBe/lean-os --skill go-to-market
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: go-to-market
Source: https://github.com/BellaBe/lean-os/tree/main/.claude/skills/foundations-builder/go-to-market
Command: npx skills add https://github.com/BellaBe/lean-os --skill go-to-market

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill designs and executes efficient market entry strategies for AI-first startups, ensuring effective customer acquisition, growth, and revenue scaling. It integrates channel architecture, launch coordination, and growth planning into actionable playbooks.

Core Features & Use Cases

  • Channel Strategy: Evaluates, selects, and optimizes customer acquisition channels (paid, content, sales, partnerships, virality).
  • Launch Planning: Orchestrates pre-launch, launch, and post-launch phases, including PR, Product Hunt, and asset preparation.
  • Growth Engineering: Designs viral loops, referral programs, and optimizes activation funnels for exponential growth.
  • Sales Enablement: Develops sales processes, collateral (one-pagers, pitch decks), and tools for effective customer acquisition.
  • Use Case: You're about to launch your MVP. Use this Skill to create a detailed launch calendar, identify your primary acquisition channels, and design a viral loop to drive early user adoption.

Quick Start

Develop a go-to-market strategy and launch plan for our new product, focusing on primary acquisition channels and early growth loops.

Frequently Asked Questions about go-to-market

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market strategy for a product launch?

A go-to-market strategy outlines your customer acquisition channels, launch phases, and growth tactics. This Skill generates a complete GTM plan by analyzing your target segments, value proposition, and pricing, then selecting primary channels, defining launch milestones, and designing activation funnels to accelerate early adoption.

What channels should I prioritize for customer acquisition?

Channel strategy evaluates paid ads, content marketing, direct sales, partnerships, and viral mechanisms based on your product and audience. This Skill assesses each channel's fit for your launch phase and market, then recommends and tactically plans your primary acquisition channel with specific tactics and success metrics.

How do I plan a product launch timeline and phases?

Launch planning orchestrates pre-launch preparation, launch execution, and post-launch growth across PR, product announcements, and asset readiness. This Skill structures your launch calendar with stage goals, coordinates cross-functional activities, and aligns channel tactics to each phase for maximum impact.

What inputs do I need to develop a go-to-market plan?

Required inputs include target market segments, customer problems, unique value proposition, solution description, and pricing model. Optional data such as competitive positioning and sales processes enhances the plan; this Skill ingests these inputs and outputs a complete GTM canvas and strategy document.

Can I use this for sales enablement and collateral creation?

Yes. Sales enablement within GTM includes developing pitch decks, one-pagers, and sales processes that align with your channel and messaging strategy. This Skill generates collateral recommendations and sales motion design to equip your team for effective customer acquisition.

How do I design a viral loop or referral program for growth?

Viral loops and referral programs drive exponential user adoption by incentivizing existing users to invite others. This Skill builds activation funnels and growth mechanics into your launch strategy, specifying viral triggers, reward structures, and measurement to accelerate early-stage growth.