go-to-market

Load GTM guidance from frontmatter and reference files for marketing teams.

86|9|Updated Jun 5, 2026

Search Tags:#messaging #marketing #positioning #go-to-market #brand-architecture #acquisition #growth-modeling

Ready to run

npx skills add https://github.com/magnus919/hermes-profiles --skill go-to-market-magnus919

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: go-to-market
Source: https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market
Command: npx skills add https://github.com/magnus919/hermes-profiles --skill go-to-market-magnus919

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill provides a structured framework and reference material to align product, marketing, and sales teams on a cohesive go-to-market plan, reducing drift and accelerating decision-making.

Core Features & Use Cases

Positioning and messaging guidance based on well-known frameworks (e.g., Dunford's model) to articulate a clear market narrative.
Acquisition strategy and brand-architecture guidance covering channel mix, PLG vs SLG considerations, and growth modeling.
Real-world use cases and reference material to support market-entry planning, competitive response, and cross-functional alignment.

Quick Start

Load the GTM baseline and then drill into the domain references (positioning-messaging, acquisition-strategy, growth-modeling) with skill_view.

Frequently Asked Questions about go-to-market

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a go-to-market strategy for a new product launch?▼

Build a go-to-market strategy by applying structured frameworks for positioning, messaging, channel mix, and growth modeling. This skill provides reusable reference material to align product, marketing, and sales teams on a cohesive launch plan, reducing drift and accelerating decisions.

What's the best way to align marketing and sales teams on positioning and messaging?▼

Align teams on positioning and messaging by using established frameworks like Dunford's model to articulate a clear market narrative. This skill provides reference guidance to ensure cross-functional teams share a unified market story and competitive response.

How do I choose between PLG and SLG for my acquisition strategy?▼

Choose between PLG and SLG by evaluating your brand architecture, channel mix, and growth modeling needs. This skill provides reference material covering both product-led and sales-led go-to-market scenarios to guide your acquisition strategy.

Can I use this go-to-market framework for competitive response and market-entry planning?▼

Yes, you can use this go-to-market framework for market-entry planning and competitive response. It supplies real-world use cases and reference files for positioning, acquisition strategy, and growth modeling to support these specific scenarios.

How does growth modeling work for hybrid go-to-market scenarios?▼

Growth modeling for hybrid go-to-market scenarios works by combining PLG and SLG considerations into a unified channel strategy. This skill loads domain-specific reference material to guide your growth modeling and acquisition decisions.

What do I need to know before building a brand architecture and channel mix?▼

Before building a brand architecture and channel mix, you need a baseline understanding of your positioning and messaging. Load the GTM baseline first, then drill into domain references to structure your channel mix and acquisition strategy.