google-ads-account-contribution-sankey

You can visualize Google Ads spend and conversion flows using a contribution Sankey diagram that maps budget allocation and conversion efficiency from campaign type down to ad group, keyword, and search term levels.

A contribution Sankey diagram for Google Ads is a flow visualization that tracks how budget and conversions distribute across campaign hierarchies, revealing exactly where spend concentrates and which specific paths drive conversion value.

Yes, you can dynamically re-weight Sankey flow ribbons using Spend, Conversions, or Conversion Value metrics to highlight high-performing paths and identify attribution gaps in your Google Ads account.

By visualizing Google Ads performance as a contribution Sankey diagram, you can trace spend down to the search term level to identify terms consuming budget without generating conversions or conversion value.

Yes, generating these Google Ads Sankey diagrams requires integration with the Porter Metrics MCP to process raw query data and produce reconciled flow visualizations across campaign and keyword levels.

The Sankey visualization accounts for unreported or hidden Google Ads data by incorporating remainder buckets into the flow diagram, ensuring budget allocation and attribution gaps are accurately represented.