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google-ads-analyzer

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Expert Google Ads analysis & optimization.

Marketing & Sales#reporting#quality-score#google-ads#gaql#performance-max#impression-share#smart-bidding
Authormathiaschu
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This skill enables data-driven diagnosis of Google Ads campaigns by translating raw GAQL metrics into actionable insights, helping you fix Quality Score, Impression Share, Smart Bidding, and Performance Max issues while delivering structured recommendations.

Core Features & Use Cases

  • Analyze campaigns, ad groups, keywords, and search terms to identify performance gaps and optimization opportunities.
  • Run GAQL queries to pull metrics, compare periods, and generate structured, executive-ready reports.
  • Diagnose Quality Score components (Expected CTR, Ad Relevance, Landing Page Experience) and identify IS losses due to budget or rank.
  • Evaluate Smart Bidding and Performance Max performance, asset groups, and cannibalization risks.
  • Generate concise executive summaries and prioritized, actionable recommendations for stakeholders.
  • Support campaign management tasks (pause/enable campaigns, update budgets, and adjust bidding strategies) when approved.

Quick Start

Provide MCC-accessible Google Ads context and specify the date range to generate an analysis report.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: google-ads-analyzer
Download link: https://github.com/mathiaschu/google-ads-analyzer/archive/main.zip#google-ads-analyzer

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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