google-ads-audit

A Google Ads audit evaluates live account data against best-practice patterns across 20 categories to detect campaign structure, bidding, and tracking violations. It scores severity and estimates impact to prioritize fixes that stop wasted spend and recover conversions.

PPC diagnostics evaluate campaign structure, bidding, keyword and ad performance, Quality Score, and search terms. By matching live account data against a knowledge base of thresholds, it identifies optimization opportunities and hidden anti-patterns.

Yes, running a Google Ads audit on a schedule measures improvement velocity and alerts on regression. This turns the audit into an always-on optimization layer that continuously monitors account health and flags new issues as they arise.

Yes, diagnosing bidding and conversion tracking requires pulling account data from the Google Ads API. The audit matches this data against a pattern knowledge base to compute severity and estimated impact for tracking health and automated bidding signals.

The best way to prioritize Google Ads fixes is by using severity scoring and estimated revenue impact. The audit groups findings into an implementation roadmap, ranking issues by potential revenue impact across all 20 audit categories.

Landing page and policy compliance checks are included because landing page relevance impacts Quality Score and conversions, while policy violations can suspend campaigns. The audit detects these issues alongside automated bidding signals to prevent suppressed ad delivery.