google-ads-audit

Audit Google Ads accounts and generate prioritized HTML reports.

17|5|Updated Jun 25, 2026
One-click install
npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-audit-portermetricsample
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: google-ads-audit
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/reporting/audit
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-audit-portermetricsample

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill eliminates the manual, error-prone process of auditing Google Ads accounts by automatically synthesizing performance data into a professional, narrative-driven HTML report that prioritizes findings by dollar impact.

Core Features & Use Cases

  • Automated Analysis: Orchestrates a comprehensive suite of analysis skills to evaluate conversion tracking, spend efficiency, bid strategy, and search term waste.
  • Impact-Based Prioritization: Automatically ranks findings by dollar value, ensuring you focus on the most critical issues first.
  • Professional Deliverables: Generates a clean, single-page HTML narrative report ready for client presentation, complete with executive summaries and prioritized action plans.

Quick Start

Run the google-ads-audit skill to generate a complete account health report for the current Google Ads account.

Frequently Asked Questions about google-ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate a Google Ads audit for conversion tracking and spend allocation?

Automate a Google Ads audit by orchestrating analysis skills to evaluate conversion tracking, spend efficiency, bid strategy, and search term waste, generating a structured report. It synthesizes performance data into a narrative-driven HTML format prioritized by dollar impact.

What is included in a professional PPC performance marketing health check?

A professional PPC performance marketing health check includes automated analysis of conversion tracking, spend allocation, bid strategy, and search term performance. Findings are ranked by dollar value to prioritize critical account optimization issues.

Can I generate a client-ready HTML report from Google Ads API data?

Yes, you can generate a client-ready HTML report from Google Ads API data. The process creates a clean, single-page narrative report complete with executive summaries and prioritized action plans for immediate presentation.

Do I need a specific connector to access Google Ads API data for reporting?

Yes, you need the Porter Metrics MCP connector to access Google Ads API data. This connector is required to orchestrate the comprehensive audit and generate the structured HTML reports.

What is the best way to prioritize Google Ads account optimization findings?

The best way to prioritize Google Ads account optimization findings is by dollar impact. Automated analysis ranks issues by dollar value, ensuring you focus on the most critical spend allocation and conversion tracking issues first.

How does automated search term performance analysis work for PPC audits?

Automated search term performance analysis works by evaluating search term waste within your PPC account. It identifies inefficient spend allocation and ranks these findings by dollar value in a comprehensive health check report.