google-ads-campaign-ops

Automate negative keyword pruning by reviewing live search terms and systematically excluding irrelevant queries to improve quality scores and ROI. This Skill enforces the search terms review workflow using predefined triggers and references.

A go/no-go decision framework evaluates campaign metrics at scheduled spend checkpoints to determine whether to continue, restructure, or pause a campaign. It aligns daily operations with predefined triggers to reduce wasted spend.

Run spend checkpoint reviews by evaluating impressions, CTR, and conversions when campaigns hit R$10, R$30, and R$60 spend thresholds. The Skill automates these scheduled checkpoints and updates the resulting scorecards.

Yes, you can prepare bulk campaign updates and upload them directly to Google Ads Editor. The workflow supports preparing bulk updates across multiple campaigns after finalizing scorecard and negative keyword decisions.

The limitation of automating campaign ops with predefined triggers is that it enforces a strict end-to-end workflow. Deviating from the defined spend checkpoints or bypassing the go/no-go decision framework may disrupt the systematic campaign management process.