google-ads-keywords

Name: google-ads-keywords
Availability: InStock
Author: eliasmalm

Plan Google Ads keyword architecture with match types and negative keywords.

13|Updated Mar 12, 2026

Search Tags:#keyword research #campaign optimization #keyword strategy #search terms #negative keywords #ad groups #match types

Ready to run

npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-keywords

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: google-ads-keywords
Source: https://github.com/eliasmalmsandberg/google-ads-skills/tree/main/skills/google-ads-keywords
Command: npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-keywords

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Guides advertisers in building robust Google Ads keyword architectures to capture intent while reducing wasted spend.

Core Features & Use Cases

Seed keyword discovery and expansion strategies for comprehensive coverage
Intent-based categorization and structured match-type planning (Exact, Phrase, Broad)
Negative keyword strategy design and campaign-wide negative management
Keyword architecture organization (Themes → Campaigns → Ad Groups) and health audits

Quick Start

Ask me to craft a complete keyword strategy for your product, including seed keywords, match-type plan, and negative keywords.

Frequently Asked Questions about google-ads-keywords

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a Google Ads keyword strategy that captures intent and reduces wasted spend?▼

A Google Ads keyword strategy captures intent by categorizing seed keywords, mapping match types, and applying negative keywords to minimize wasted spend. You structure themes into campaigns and ad groups to maximize relevant traffic.

What is the best way to organize match types for Google Ads campaigns?▼

Organize match types by assigning Exact, Phrase, and Broad match to keywords based on intent categorization. This structured match-type planning ensures comprehensive coverage while controlling traffic relevance across your ad groups.

How do I find and expand seed keywords for comprehensive ad coverage?▼

Find and expand seed keywords through discovery strategies that identify high-value terms. You map these seeds into intent-driven categories to ensure full campaign coverage across your Google Ads account architecture.

Why do I need a negative keyword strategy for my ad groups?▼

A negative keyword strategy prevents ads from showing on irrelevant queries, minimizing wasted spend. Campaign-wide negative management ensures your ad groups only capture high-value, intent-driven search terms.

How do I audit my existing Google Ads keyword architecture for health?▼

Audit keyword architecture by reviewing your themes, campaigns, and ad groups for structure and relevance. Ongoing keyword audits identify wasted spend and ensure your match types and negative keywords align with search intent.

Can I use this keyword strategy for both new and existing Google Ads accounts?▼

Yes, you can apply intent-driven keyword strategies to both new and existing accounts. It delivers end-to-end guidance for seed discovery, match-type assignment, and negative keyword management across any campaign state.