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To calculate CPA and ROAS, you input your total spend, clicks, conversions, impressions, and revenue. The tool applies deterministic formulas to compute these metrics, alongside CTR, CPC, and CVR, returning decision-ready numbers in table outputs.

You can project monthly conversions and spend by providing your daily budget, average CPC, and conversion rate. The calculation applies 30.4-day monthly normalization to forecast total spend, expected conversions, and the resulting monthly CPA.

Yes, you can perform target gap analysis by inputting your current metrics. The calculation determines the exact revenue or conversion counts required to hit your specified target ROAS or CPA, showing the precise gap you need to close.

You estimate impression share opportunity by inputting your current impressions and related campaign data. The tool calculates your current impression share and quantifies the potential opportunity for increasing visibility within your advertising planning workflow.

You need to provide deterministic inputs including daily budget assumptions, average CPC, conversion rate, and the number of forecast days. The tool uses these inputs to apply rounding rules and basic input sanity flagging for accurate projections.