google-ads-measurement

What problem does it solve?

It removes the guesswork from Google Ads measurement by helping you build trustworthy conversion actions, recover signal with Enhanced Conversions, connect GA4 cleanly, choose an attribution model, and validate changes with controlled experiments.

Core Features & Use Cases

• Audit conversion actions and fix primary versus secondary status so Smart Bidding optimizes to real business outcomes.
• Implement or verify Enhanced Conversions with proper hashing, normalization, and Diagnostics checks.
• Link GA4 to Google Ads, dedupe imported conversions, and choose between data-driven attribution and last click based on volume.
• Use Google Ads Experiments to test bid strategy changes, landing pages, or ad variants with traffic splits and statistical significance.
• Example use case: a lead generation team can demote form-starts, import qualified leads from the CRM, confirm match rates, and run an experiment on a new bidding strategy before rolling it out.

Quick Start

Ask the skill to audit your current Google Ads conversion setup, verify Enhanced Conversions and GA4 linkage, recommend the correct attribution model, and outline any experiment you should run next.