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google-ads-report

Generate Google Ads performance reports by querying the Google Ads API with GAQL.

622|45|Updated Feb 11, 2026
Search Tags:#reporting#performance analysis#roi#advertising#google ads#ppc
One-click install
npx skills add https://github.com/OpenClaudia/openclaudia-skills --skill google-ads-report
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-report
Source: https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/google-ads-report
Command: npx skills add https://github.com/OpenClaudia/openclaudia-skills --skill google-ads-report

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill automates the process of pulling and analyzing Google Ads performance data, providing insights into campaign effectiveness, keyword performance, and ad spend.

Core Features & Use Cases

  • Campaign Performance Reporting: Generate detailed reports on campaign metrics like impressions, clicks, CTR, cost, and conversions.
  • Keyword Analysis: Analyze individual keyword performance, including quality scores and match types.
  • Search Term Insights: Identify actual user search terms to optimize keywords and find negative keyword opportunities.
  • Conversion Tracking & ROAS: Monitor conversion data and calculate Return on Ad Spend (ROAS).
  • Daily Spend Trends: Visualize daily ad spend and conversion trends.

Quick Start

Use the google-ads-report skill to generate a monthly performance report for all active Google Ads campaigns.

Frequently Asked Questions about google-ads-report

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate pulling Google Ads performance data for campaign analysis?▼

Automate Google Ads performance data extraction by using a skill that queries the Google Ads API with GAQL. It analyzes campaign, keyword, and ad group data to provide insights on spend, conversions, and ROAS.

Do I need developer tokens and authentication credentials to query the Google Ads API?▼

Yes, you need authentication credentials and developer tokens to access the Google Ads API. These prerequisites are required to securely query data and generate comprehensive performance reports for your advertising campaigns.

How can I analyze search terms to find negative keyword opportunities in Google Ads?▼

Analyze actual user search terms by querying the Google Ads API to identify negative keyword opportunities. This process reveals which queries triggered your ads, allowing you to optimize keywords and reduce wasted spend.

What is the best way to calculate Return on Ad Spend (ROAS) for active PPC campaigns?▼

Calculate Return on Ad Spend (ROAS) by monitoring conversion data pulled directly from the Google Ads API. This approach tracks campaign cost against conversions to measure advertising effectiveness and optimize spend.

Can I visualize daily ad spend trends and conversion data for Google Ads campaigns?▼

Yes, you can visualize daily ad spend and conversion trends by generating reports that query the Google Ads API. This provides clear daily performance metrics to help you monitor advertising fluctuations and adjust bids.

What metrics are included when analyzing keyword performance and quality scores in Google Ads?▼

Analyzing keyword performance includes examining quality scores, match types, impressions, clicks, CTR, and cost. This data is pulled using GAQL queries to provide detailed insights into individual keyword effectiveness.

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