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google-ads-reporting

Generate Google Ads reports with custom segmentation and metric analysis.

1|Updated Jun 24, 2026
Search Tags:#reporting#data analysis#google ads#ad performance#metric interpretation
One-click install
npx skills add https://github.com/scumunna/programmatic-skills --skill google-ads-reporting
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-reporting
Source: https://github.com/scumunna/programmatic-skills/tree/main/skills/google-ads-reporting
Command: npx skills add https://github.com/scumunna/programmatic-skills --skill google-ads-reporting

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-ads, and includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill helps users understand and interpret Google Ads reports, ensuring they can make informed decisions based on accurate data.

Core Features & Use Cases

  • Google Ads Reporting: Access and analyze predefined and custom Google Ads reports.
  • Custom Segmentation: Segment data by various dimensions such as time, device, network, and click type.
  • Metrics Analysis: Understand and interpret key metrics like CTR, CPC, and ROAS.
  • Use Case: A user can use this skill to create a custom report showing ad performance by device for a specific campaign and then segment it by time to see if there are any performance trends over a month.

Quick Start

Use the 'google-ads-reporting' skill to generate a report for campaign [campaign_id] with segments by time, device, and click type.

Frequently Asked Questions about google-ads-reporting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a custom Google Ads report segmented by device and time?▼

To generate a custom Google Ads report, you use the skill to fetch data via the Google Ads API and segment it by dimensions like time, device, network, and click type to assess campaign performance trends.

What Google Ads API permissions do I need to analyze ad performance metrics?▼

You need appropriate Google Ads API access and permissions to fetch and manipulate data. This allows the skill to pull detailed reports and interpret key metrics like CTR, CPC, and ROAS accurately.

How does metric interpretation work for Google Ads reporting?▼

Metric interpretation in Google Ads reporting involves analyzing segmented data to understand and assess key performance indicators like CTR, CPC, and ROAS, ensuring you can make informed decisions based on accurate campaign data.

Can I segment Google Ads campaign data by click type and network?▼

Yes, you can customize report segmentation by various dimensions including click type, network, device, and time. This allows you to isolate specific performance trends across a month for a targeted campaign.

What is the best way to assess Google Ads campaign performance using data analysis?▼

The best way to assess campaign performance is generating detailed custom Google Ads reports, segmenting data by relevant dimensions, and interpreting key metrics to identify performance trends over time.

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