google-ads-scripts

Automate Google Ads account management tasks with JavaScript scripts.

13|Updated Mar 12, 2026
One-click install
npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-scripts-eliasmalmsandberg
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: google-ads-scripts
Source: https://github.com/eliasmalmsandberg/google-ads-skills/tree/main/skills/google-ads-scripts
Command: npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-scripts-eliasmalmsandberg

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The Google Ads Scripts skill provides a structured approach to automating repetitive Google Ads tasks—like reporting, bulk edits, budget monitoring, and alerts—without needing the Google Ads API, enabling PPC teams to scale optimization with scripted automation.

Core Features & Use Cases

  • Read account data (campaigns, ad groups, keywords, ads) and perform changes (pause/enable, bid adjustments, budget updates).
  • Write results to Google Sheets, send email alerts, and interact with external services for integrated reporting and automation.
  • Use scheduled runs (hourly/daily) or MCC-level automation to manage multiple accounts and enforce consistent optimization playbooks.

Quick Start

Create and deploy a Google Ads Script that automates reporting, bulk edits, and monthly budget checks.

Frequently Asked Questions about google-ads-scripts

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate Google Ads reporting and bulk edits without using the API?

You can automate Google Ads reporting and bulk edits using JavaScript scripts directly within the Google Ads interface. This approach handles repetitive account management tasks like bid adjustments and budget updates without needing the Google Ads API.

Can I manage multiple Google Ads accounts with scheduled scripts?

Yes, you can manage multiple Google Ads accounts using MCC-level automation. Scheduled scripts run hourly or daily across accounts to enforce consistent optimization playbooks, perform forecasting, and execute bulk changes.

How do I send email alerts when campaign budgets run low in Google Ads?

You can set up email alerts for low campaign budgets by running a scheduled Google Ads Script. The script monitors your account data, checks spending against thresholds, and automatically sends email notifications when budgets require attention.

What is the best way to log Google Ads script errors and execution results?

The best way to log Google Ads script errors and execution results is by using a template with built-in on-run logging and error handling. You can write these logs to Google Sheets for integrated reporting and historical tracking.

Do I need JavaScript to automate Google Ads campaign management tasks?

Yes, you need JavaScript to automate Google Ads campaign management tasks. Scripts use JavaScript to read account data, perform changes like pausing campaigns, adjust bids, and interact with external services.

Can Google Ads scripts interact with external services and Google Sheets?

Yes, Google Ads scripts can interact with external services and Google Sheets. Scripts read account data, perform modifications, and write results directly to Google Sheets or integrate with external platforms for automated reporting.