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google-analytics

Analyze GA4 traffic patterns, engagement, and conversion metrics via the Google Analytics Data API.

97|18|Updated Feb 9, 2026
Search Tags:#analytics#marketing#insights#conversions#ga4#traffic
One-click install
npx skills add https://github.com/thatrebeccarae/claude-marketing --skill google-analytics-thatrebeccarae
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-analytics
Source: https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/google-analytics
Command: npx skills add https://github.com/thatrebeccarae/claude-marketing --skill google-analytics-thatrebeccarae

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-analytics-data, python-dotenv, and includes scripts (resource) components.

What problem does it solve?

Analyzes Google Analytics 4 data to provide actionable insights into website performance, traffic sources, and user behavior, enabling data-driven improvements.

Core Features & Use Cases

  • Analyze traffic sources (sessions, engagement rate, conversions) to identify high-value channels.
  • Detect top-performing and underperforming pages, and surface optimization recommendations.
  • Compare time periods to reveal trends, seasonality, and potential anomalies; generate prioritized action plans.

Quick Start

Ask me to analyze GA4 data for the last 30 days and I will fetch metrics, compare periods, and return actionable recommendations.

Frequently Asked Questions about google-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze GA4 data to uncover traffic patterns and conversion opportunities?▼

To analyze GA4 data, this Skill queries metrics like sessions, engagementRate, and totalRevenue across dimensions such as source, medium, device, and country to diagnose performance and prioritize improvements.

Can I compare time periods in Google Analytics 4 to reveal trends and anomalies?▼

Yes, you can compare time periods in Google Analytics 4. The Skill fetches metrics for different time frames to reveal trends, seasonality, and potential anomalies, then generates prioritized action plans.

Do I need Google Analytics Data API credentials to analyze sessions and conversions?▼

Yes, you need Google Analytics Data API credentials and a configured GA4 property ID. The Skill requires this access to query metrics like sessions, conversions, and totalRevenue.

What's the best way to identify high-value traffic sources and underperforming pages in GA4?▼

The best way to identify high-value traffic sources is by analyzing sessions, engagement rate, and conversions. The Skill surfaces top-performing and underperforming pages to provide optimization recommendations.

Does this Skill require the google-analytics-data and python-dotenv dependencies to function?▼

Yes, this Skill requires the google-analytics-data and python-dotenv dependencies. These components enable the scripts to authenticate and query your Google Analytics 4 property.

Why does the GA4 analysis focus on metrics like engagementRate and totalRevenue?▼

The GA4 analysis focuses on engagementRate and totalRevenue to provide actionable insights into user behavior and site performance, enabling data-driven improvements and campaign optimization.

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