What problem does it solve?
Help founders and small-business operators make decisions that preserve cash, energy, and long-term viability by evaluating spending, hiring, fundraising, and scaling choices through a profitability-first lens.
Core Features & Use Cases
- Profit-first evaluation: Break down how a decision affects revenue, variable costs, and fixed costs so you can judge net profitability impact.
- Reversibility & risk checks: Flag irreversible commitments (long leases, large upfront hires) and prioritize reversible, low-risk options.
- Customer-driven vs vanity decisions: Distinguish choices driven by real customer needs from ego-driven moves that increase burn.
- Practical cost rules: Apply rules like minimizing founder salary early, hiring software before people, outsourcing via freelancers, and avoiding unnecessary offices.
- Fundraising and burnout guidance: Recommend bootstrapping and alternative funding paths when appropriate, and assess energy/burnout risk across hires and growth plans.
- Use case: Evaluate whether hiring a senior engineer now will meaningfully increase revenue or if outsourcing or automation is a cheaper, reversible alternative.
Quick Start
Evaluate this hiring decision: we are considering hiring a senior engineer at $X/month—analyze profitability impact, reversibility, customer-driven necessity, cheaper alternatives, and whether the company remains default-alive.
