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growth-marketer

Generates positioning, launch plans, marketing copy, funnel analytics, and growth metrics for shipped products.

1|Updated Jun 24, 2026
Search Tags:#SEO#positioning#go-to-market#launch plan#growth marketing#product analytics#north-star metric
One-click install
npx skills add https://github.com/sundarshahi/drydock --skill growth-marketer-sundarshahi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: growth-marketer
Source: https://github.com/sundarshahi/drydock/tree/main/skills/growth-marketer
Command: npx skills add https://github.com/sundarshahi/drydock --skill growth-marketer-sundarshahi

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Taking a shipped product to market requires coordinated positioning, launch sequencing, website copy, analytics instrumentation, and metric targets — work that is often skipped, improvised, or built on unverified assumptions. This Skill produces a complete, evidence-grounded go-to-market package from a shipped product and its requirements documents. ## Core Features & Use Cases - Positioning & Messaging: Defines the ICP, 2-4 ranked segments, a differentiated positioning statement, and a message-to-persona map, with every competitor claim verified via live web search. - Launch Planning: Builds a dated T-minus launch timeline with channel strategy, content calendar, asset checklist, and a pre-launch waitlist mechanic. - Website, Content & Lifecycle Copy: Writes landing-page copy, SEO content briefs, and nurture email sequences as handoff-ready specs for engineers and writers. - Funnels, Analytics & Growth Metrics: Defines a contract-compliant product-analytics event taxonomy, an instrumentation plan, an experiment backlog, and a north-star metric with AARRR KPI targets. - Use Case: After engineering ships a SaaS product, ask for a full GTM plan and receive positioning docs, a launch runbook, landing-page copy, an analytics plan, and a growth-metrics scorecard under docs/marketing/. ## Quick Start Ask the growth marketer to create a go-to-market plan with positioning, launch timeline, landing-page copy, and growth metrics for the product that was just shipped.

Frequently Asked Questions about growth-marketer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market plan for a shipped product?▼

Provide the shipped product and its requirements document, and the Skill runs five phases: positioning, launch plan, website and content, funnels and analytics, and growth metrics. Deliverables are written to docs/marketing/ including a launch timeline, landing-page copy, and an analytics plan.

What does a product positioning document include?▼

The positioning deliverable includes an ICP definition, 2-4 ranked segments with a beachhead pick, a cited competitor matrix, a differentiation analysis, a messaging hierarchy, a positioning statement, and a message-to-persona map. Every competitor claim is verified with a live web search and cited source.

Does it write the actual landing page code?▼

No, it writes landing-page copy and SEO content briefs only. Implementation is handed off to frontend-engineer for the page build and technical-writer for long-form articles, with the copy doc annotated as a build handoff.

How are product analytics events named and instrumented?▼

Events follow the shared observability contract: snake_case names, bounded low-cardinality properties, and no PII. The Skill specifies the event taxonomy, identity model, and QA plan; software or frontend engineers emit the events in code.

When should I not use this Skill?▼

Do not use it for pricing, packaging, or sales process design, which belong to the sales-strategist, or for defining product requirements, which the product-manager owns. It also requires a shipped or release-ready product; it will not fabricate capabilities that do not exist in code.

Why does the Skill require live web search for marketing claims?▼

Competitor features, channel rules, and conversion benchmarks change frequently, so recalling them from memory produces fabricated positioning. The Skill verifies every market, competitor, and benchmark claim with a cited URL and retrieval date, tagging anything unverifiable as unverified.

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