gsp-brand-audit

A brand audit evaluates your existing assets to identify what to preserve, evolve, or replace. This process generates five standardized audit chunks and an index file to guide your evolution roadmap and prevent inconsistent design decisions during future strategy and identity development.

A brand evolution roadmap is a structured evaluation guiding the modernization of an existing brand. You need one during the initial research and strategy phase to inform identity development, ensuring design decisions remain consistent when evolving your brand assets.

When conducting a brand assessment with missing briefs, the audit process reads available assets and prompts you for the missing information. This ensures the evaluation captures complete brand data before generating the standardized audit chunks and index.

The brand audit workflow requires the ability to invoke the gsp-brand-auditor agent. It also requires read access to your existing brand assets to successfully spawn the agent and generate the five standardized audit chunks and index file.

The best way to confirm preservation decisions after a brand audit is to review the generated findings and capture your evolution choices. The workflow presents the audit results, records your decisions, updates the brand configuration, and routes the workflow to the next phase.