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gtm-advisor

Generate go-to-market strategy artifacts including persona, positioning, JTBD insights, and pricing plans.

16|9|Updated Jan 18, 2026
Search Tags:#pricing#positioning#go-to-market#gtm#jtbd#customer-research
One-click install
npx skills add https://github.com/qingxuantang/Lennys-to-sop-and-skills --skill gtm-advisor
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-advisor
Source: https://github.com/qingxuantang/Lennys-to-sop-and-skills/tree/main/skills/gtm-advisor
Command: npx skills add https://github.com/qingxuantang/Lennys-to-sop-and-skills --skill gtm-advisor

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams rapidly articulate go-to-market strategies by synthesizing champion personas, positioning, JTBD insights, and willingness-to-pay signals to align product, marketing, and sales.

Core Features & Use Cases

  • Champion Persona: Define internal advocates who can drive adoption and funding.
  • Five Component Positioning: Build a clear, differentiated market frame around your product.
  • JTBD Interviews: Uncover real customer jobs and triggers to inform messaging.
  • Four Forces Analysis: Diagnose Push, Pull, Anxiety, and Habit to plan change management.
  • Willingness to Pay: Guide pricing and packaging decisions with proven research prompts.

Quick Start

Draft a Champion Persona and a Five Component Positioning analysis for a new product launch.

Frequently Asked Questions about gtm-advisor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a go-to-market strategy for a new product launch?▼

Build a go-to-market strategy by defining a champion persona, articulating JTBD insights, analyzing the four forces of progress, and setting willingness-to-pay guidelines to align marketing and sales.

What is a champion persona and how does it fit into GTM positioning?▼

A champion persona identifies the internal advocate who drives product adoption and funding, serving as the foundation for targeted messaging and five component positioning in a GTM plan.

How do I use the four forces analysis for customer research?▼

Use four forces analysis to diagnose the push of the current situation, pull of the new solution, anxiety about change, and existing habits to plan change management and refine messaging.

What is the best way to determine willingness to pay for B2B and B2C products?▼

Determine willingness to pay by applying proven research prompts to gauge customer value perception, guiding pricing and packaging decisions across both B2B and B2C competitive scenarios.

Can I generate a JTBD interview guide to uncover real customer jobs?▼

Yes, you can generate a JTBD interview guide designed to uncover real customer jobs and triggers, directly informing your product messaging and go-to-market positioning statements.

Does this GTM approach work for both B2B and B2C competitive scenarios?▼

Yes, this approach applies to both B2B and B2C contexts, guiding pricing, messaging, and customer research to deliver practical artifacts like positioning statements and persona documents.

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