Design and configure GTM infrastructure stacks with data flows and runbooks.
npx skills add https://github.com/jforksy/claude-skills --skill gtm-infra
Please help me install this Agent Skill. Skill: gtm-infra Source: https://github.com/jforksy/claude-skills/tree/main/gtm-infra Command: npx skills add https://github.com/jforksy/claude-skills --skill gtm-infra
This Skill provides a structured approach to designing and configuring a GTM tech stack, including tool selection, integrations, data flows, and governance. It helps startups avoid tool sprawl and data silos by defining minimal viable stacks and repeatable runbooks.
Follow these steps to begin: establish the core stack (HubSpot + Clay), wire essential integrations (Instantly, Calendly), and create the initial stack configuration and runbooks in data/gtm/infra.
High-intent search queries and answers about installing and using this skill.
Designing a GTM tech stack involves selecting core tools like HubSpot and Clay to support prospecting and outbound, then wiring integrations to establish clear data flows and documented configuration runbooks for minimal viable infrastructure.
A minimum viable GTM stack combines a core CRM like HubSpot with enrichment tools like Clay, plus sequencers such as Instantly and scheduling tools like Calendly, ensuring tracked data flows across prospecting, content, and analytics.
Mapping data flows between HubSpot, Clay, and Instantly requires defining integration patterns that sync CRM records with outbound sequencing platforms, documented within configuration runbooks to ensure reproducible data architecture.
Yes, GA4 and Fathom can be integrated into GTM infrastructure to capture content and web analytics, mapping that data back to the core stack to provide a complete view of prospecting and outbound performance.
The best way to document GTM configuration is by creating structured runbooks within your data directories, capturing tool selection, integration patterns, and credential handling to enable reproducible deployment and faster onboarding.
Runbooks are needed for GTM infrastructure to prevent tool sprawl and data silos, providing documented setup steps and hand-off procedures that ensure your tech stack configuration remains reproducible and governable.
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