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gtm-motions

Evaluates seven go-to-market motions and produces a prioritized channel mix with a 90-day execution plan.

Updated Aug 10, 2026
Search Tags:#go-to-market#customer acquisition#growth planning#plg#abm#gtm strategy#marketing channels
One-click install
npx skills add https://github.com/Choi-Keith/skill-arsenal-ultra --skill gtm-motions-choi-keith
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-motions
Source: https://github.com/Choi-Keith/skill-arsenal-ultra/tree/main/plugins/pm-skills/pm-go-to-market/skills/gtm-motions
Command: npx skills add https://github.com/Choi-Keith/skill-arsenal-ultra --skill gtm-motions-choi-keith

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Choosing the wrong go-to-market channels wastes budget and stalls growth. This Skill removes the guesswork by systematically scoring seven proven GTM motions against your product's price point, sales cycle, team capacity, and market dynamics, so you invest in channels that actually fit your business. ## Core Features & Use Cases - Seven-Motion Evaluation: Scores Inbound, Outbound, Paid Ads, Community, Partnerships, ABM, and PLG on a 1-10 fit scale based on your product characteristics. - Motion Mix Design: Recommends a primary motion plus 1-3 supporting motions with sequencing and cross-channel resource allocation. - 90-Day Execution Plan: Delivers quick wins, tooling recommendations, success metrics, and budget requirements for each selected motion. - Use Case: A B2B SaaS founder with a $15k ACV product and a two-person team can input their positioning and constraints to learn whether ABM plus outbound beats a PLG play, and walk away with a concrete 90-day rollout plan. ## Quick Start Ask the agent to evaluate GTM motions for your product by providing your product description, target customer, price point, sales cycle, team size, and budget constraints.

Frequently Asked Questions about gtm-motions

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose the right go-to-market motion for my product?▼

Score each of the seven motions against your product's price point, sales cycle length, buyer type, and team capacity on a 1-10 scale. Then select 2-4 complementary motions: one primary motion with the highest potential plus supporting channels, and sequence them into a 90-day plan.

What is the difference between inbound and outbound GTM motions?▼

Inbound attracts customers through content, SEO, and webinars, building brand authority over time but requiring sustained content creation. Outbound proactively contacts prospects via cold email, LinkedIn, and calls, giving predictable pipeline control but demanding more sales resources and facing lower response rates.

When should I use PLG instead of a sales-led motion?▼

PLG fits self-serve products with low ACV, SMB markets, and viral potential, using free trials, freemium tiers, and in-app onboarding to drive adoption. It requires an excellent product experience and delivers lower CAC, but monetization takes longer than sales-led approaches.

How many GTM motions should a company run at once?▼

Most successful products run 2-4 complementary motions. Start with your strongest motion, then add complexity gradually. Paid channels fuel short-term growth while organic channels build long-term value, and the mix should be revisited quarterly as the company scales.

What are the limitations of account-based marketing?▼

ABM requires detailed account research and is resource-intensive, making it hard to scale to SMB segments. It works best for enterprise deals with high contract values and a limited set of target accounts where sales and marketing can align tightly.

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