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gtm-partnership-architecture

Structure partner programs, tiering, and co-marketing plans for go-to-market ecosystems.

38.5k|4.9k|Updated Jun 11, 2025
Search Tags:#ecosystem#channel strategy#partnerships#co-marketing#gTM#build vs partner#partner tiering
One-click install
npx skills add https://github.com/github/awesome-copilot --skill gtm-partnership-architecture
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-partnership-architecture
Source: https://github.com/github/awesome-copilot/tree/main/skills/gtm-partnership-architecture
Command: npx skills add https://github.com/github/awesome-copilot --skill gtm-partnership-architecture

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Building a partner program from scratch is hard: most partnerships end up as co-marketing theater with no economic commitment, unclear tiering, and no go/no-go criteria. This Skill provides battle-tested frameworks for structuring partnerships that actually drive revenue and platform adoption.

Core Features & Use Cases

  • Partnership Qualification: Apply the three-sided value proposition and leverage hierarchy (requirement, economic, competitive, customer, co-marketing) to decide which partnerships are worth pursuing.
  • Partner Tiering & Deployment: Use the three-tier model (Integration, Joint Development, Strategic) and the Crawl-Walk-Run phased rollout with concrete go/no-go criteria (20% outcome improvement, 70% adoption).
  • Build-vs-Partner Decisions: Decision trees for build vs partner, open vs curated ecosystems, and whether to continue or end a partnership.
  • Use Case: A product lead launching a developer marketplace can use the open-vs-curated decision framework and the co-marketing execution checklist to plan the ecosystem launch end to end.

Quick Start

Ask the AI to help you structure a partner program for your product, including partner tiers, a crawl-walk-run rollout plan, and a partnership charter.

Frequently Asked Questions about gtm-partnership-architecture

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a partner program from scratch?▼

Start with a three-tier model: self-serve Integration partners, Joint Development partners, and Strategic partners. Define a partnership charter covering mutual goals, value exchange, timeline, metrics, and governance before launching anything.

How do I decide whether to build a feature or partner for it?▼

Build if the capability is core to your product differentiation. Otherwise, partner if building would delay your roadmap by more than six months and a credible partner exists who also needs you. Otherwise, build it yourself.

What is the crawl-walk-run approach to partnerships?▼

Crawl-walk-run de-risks partnerships through phased validation: a 4-8 week pilot with 1-2 customers, an 8-12 week walk phase with formal integration and co-marketing, then full-scale run deployment. Each phase has explicit go/no-go criteria.

Should a developer ecosystem be open or curated?▼

Choose curated when brand damage risk is high, such as regulated or security-critical domains, and when you can scale human review. Choose open when partner volume is large, controlling quality through discovery, trust signals, and post-publication moderation instead.

When should I walk away from a partnership?▼

Walk away when the partner has no real leverage, meaning nothing changes for them if the partnership does not happen. Also end partnerships that fail crawl-phase criteria, such as less than 20% customer outcome improvement, rather than falling for sunk cost.

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