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LucasMalessa
LucasMalessaCOMMUNITY
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gtm-planning

Develops structured go-to-market plans with milestones, budgets, and KPIs for launches.

Updated Mar 21, 2026
Search Tags:#planning#go-to-market#milestones#budgeting#gtm#channel-strategy
One-click install
npx skills add https://github.com/LucasMalessa/TheRing --skill gtm-planning-lucasmalessa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-planning
Source: https://github.com/LucasMalessa/TheRing/tree/main/.archive/pmm-team/skills/gtm-planning
Command: npx skills add https://github.com/LucasMalessa/TheRing --skill gtm-planning-lucasmalessa

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

GTM planning translates positioning and messaging into market execution by detailing how to reach target customers, choosing channels, defining tactics, creating a timeline with milestones, and allocating budget.

Core Features & Use Cases

  • Phase-driven GTM Planning that covers strategy, channel selection, tactical execution, timeline, and budget.
  • Supports different launch types (New Product, Major Feature, Repositioning) with hard gates to ensure prerequisites are met.
  • Provides a concrete runbook example including launch type, target metrics, and success criteria to guide a live rollout.

Quick Start

Create a GTM plan for a new product launch, outlining channels, a 90-day timeline, and a budget with milestones.

Frequently Asked Questions about gtm-planning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market plan for a new product launch?▼

A go-to-market plan requires selecting prioritized channels, defining tactical execution steps, setting a timeline with milestones, and allocating a budget. This structured plan guides market launch execution and tracks KPIs.

What is included in a GTM channel strategy and tactical execution plan?▼

A GTM channel strategy includes selecting prioritized channels, defining tactical execution steps, creating a timeline with milestones, and allocating budget. It translates positioning into a structured execution plan with KPIs.

Do I need completed positioning and budget approval before starting GTM planning?▼

Yes, completed positioning, channel prioritization, and budget approval are enforced prerequisites before starting GTM planning. These hard gates ensure foundational strategy is established before detailing tactical execution and timelines.

Can I use the same GTM planning process for major feature releases and repositioning?▼

Yes, GTM planning supports new product launches, major feature releases, and repositioning. It adapts channel selection, tactics, timelines, and budgets to guide market execution across these specific launch scenarios.

How do I set milestones and KPIs for a 90-day market launch timeline?▼

Milestones and KPIs for a 90-day timeline are set by defining target metrics and success criteria within the structured GTM plan. This creates a concrete runbook that guides live rollout execution and tracks performance against the allocated budget.

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