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gtm-setup

Audit GTM containers and generate a GA4 baseline change plan.

3|Updated Apr 1, 2026
Search Tags:#audit#baseline#gtm#ga4#tag-management#google-tag-manager#web-tracking
One-click install
npx skills add https://github.com/anthril/official-claude-plugins --skill gtm-setup-anthril
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-setup
Source: https://github.com/anthril/official-claude-plugins/tree/main/plugins/ppc-manager/skills/gtm-setup
Command: npx skills add https://github.com/anthril/official-claude-plugins --skill gtm-setup-anthril

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps teams establish and audit a Google Tag Manager baseline, ensuring consistent tagging across web experiences and reducing setup errors that derail analytics and marketing measurement.

Core Features & Use Cases

  • GTM baseline provisioning: configure GA4 Config on All Pages, page view trigger, and enable core variables per the baseline.
  • Audit & remediation: identify legacy tags (UA) and misconfigurations, propose safe migrations to GA4.
  • Output plan: produce a change plan and a clear path for future work in GTM, including a following gtm-datalayer and ga4-events steps.

Quick Start

Provide a domain or container ID to start, then review the generated change plan before applying any changes.

Frequently Asked Questions about gtm-setup

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up a Google Tag Manager baseline for GA4 tracking?▼

To establish a Google Tag Manager baseline, you configure the GA4 Config tag to fire on All Pages, set up a page view trigger, and enable core variables to ensure consistent web tracking across your properties.

What is a GTM container audit and why do I need one?▼

A GTM container audit is a review process that identifies misconfigurations, enforces consistent naming conventions, and locates legacy Universal Analytics tags to propose safe migrations to GA4 for reliable measurement.

Can I migrate legacy Universal Analytics tags to GA4 in Google Tag Manager?▼

Yes, you can migrate legacy Universal Analytics tags to GA4 by auditing your existing GTM container, identifying UA tags, and following a generated change plan with staged execution and verification steps.

What do I need to provide to start a GTM audit and change plan?▼

To start a GTM audit and generate a change plan, you need to provide a domain or container ID, which allows the system to discover your current setup and propose staged execution steps.

How does a GTM baseline improve web tracking reliability?▼

A GTM baseline improves web tracking reliability by enforcing GA4 Config on All Pages and applying consistent naming conventions, which reduces setup errors that derail analytics and marketing measurement.

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