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gtm-strategy

Official

Build your go-to-market strategy.

Marketing & Sales#marketing#sales#go-to-market#strategy#growth#startup#gtm
Authormoonklabs
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you define and execute a comprehensive Go-to-Market (GTM) strategy, ensuring your product reaches the right audience effectively and drives growth.

Core Features & Use Cases

  • GTM Motion Selection: Guides you in choosing the optimal GTM motion (PLG, Sales-Led, Community-Led, Content-Led, Founder-Led) based on your product and market.
  • Content Strategy: Develops a content pyramid (Pillar, Derivative, Atomic) for consistent and scalable content creation.
  • Channel Distribution: Advises on allocating resources across Paid, Earned, Shared, and Owned (PESO) channels.
  • Actionable Planning: Provides a framework for a 90-day execution plan with key performance indicators (KPIs).
  • Use Case: A new SaaS startup can use this Skill to determine the best GTM motion, plan their initial content, and decide which marketing channels to prioritize for their first 90 days.

Quick Start

Guide me through selecting the best GTM motion for my new product.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: gtm-strategy
Download link: https://github.com/moonklabs/startup-plugins/archive/main.zip#gtm-strategy

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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