guimkt-google-ads

What problem does it solve?

This Skill consolidates disparate, manual steps for setting up Google Ads campaigns into a repeatable, phase-driven workflow that focuses on ICP, keyword generation, negative keyword management, and RSA creation to improve lead quality.

Core Features & Use Cases

• ICP definition: defines target audience for paid search campaigns.
• Keyword pipeline: generates 30 keywords per brand with match types and justification.
• Negative keywords: curates robust negative keyword list to protect budget.
• RSA generation: outputs ready-to-run responsive search ad components (headlines, descriptions, extensions) tailored to each brand.
• Multi-brand support: handles multiple brands with separated outputs.

Use cases include creating SQL-lead campaigns for a new client, scaling paid search for multi-brand portfolios, and producing review-ready RSA assets.

Quick Start

Provide a client brief, select the brands, and run through the four phases to generate campaign assets.