guimkt-google-ads

Generate ICP, keywords, negative keywords, and RSA ad copy for Google Ads campaigns.

59|14|Updated Mar 10, 2026
One-click install
npx skills add https://github.com/guilhermemarketing/esc-skills --skill guimkt-google-ads
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: guimkt-google-ads
Source: https://github.com/guilhermemarketing/esc-skills/tree/main/skills/guimkt-google-ads
Command: npx skills add https://github.com/guilhermemarketing/esc-skills --skill guimkt-google-ads

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill consolidates disparate, manual steps for setting up Google Ads campaigns into a repeatable, phase-driven workflow that focuses on ICP, keyword generation, negative keyword management, and RSA creation to improve lead quality.

Core Features & Use Cases

  • ICP definition: defines target audience for paid search campaigns.
  • Keyword pipeline: generates 30 keywords per brand with match types and justification.
  • Negative keywords: curates robust negative keyword list to protect budget.
  • RSA generation: outputs ready-to-run responsive search ad components (headlines, descriptions, extensions) tailored to each brand.
  • Multi-brand support: handles multiple brands with separated outputs.

Use cases include creating SQL-lead campaigns for a new client, scaling paid search for multi-brand portfolios, and producing review-ready RSA assets.

Quick Start

Provide a client brief, select the brands, and run through the four phases to generate campaign assets.

Frequently Asked Questions about guimkt-google-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate Google Ads keywords and RSA copy from an ICP definition?

You can generate Google Ads keywords and RSA copy by processing a client brief through a phased workflow that defines the ICP, produces positive and negative keywords, and outputs ready-to-run responsive search ad components.

What is the best way to build negative keyword lists for multi-brand Google Ads campaigns?

The best way to build negative keyword lists for multi-brand campaigns is using a structured pipeline that curates robust negative keywords per brand to protect budget and prevent irrelevant clicks.

How do I create RSA ads that are tailored to each brand in a paid search portfolio?

To create RSA ads tailored to each brand, the campaign workflow outputs responsive search ad components including headlines, descriptions, and extensions, ensuring assets are separated and review-ready for each brand.

Can I define an ICP and generate SQL leads for multiple brands at the same time?

Yes, you can define an ICP and generate SQL leads for multiple brands simultaneously, as the workflow supports multi-brand clients with separated outputs and review-ready campaign assets for each brand.

Do I need to provide a client brief before generating Google Ads campaign assets?

Yes, you need to provide a client brief and select the brands before running through the four phases to generate campaign assets, as the workflow relies on initial briefing data.

Why does my Google Ads workflow require phase sequencing before activation?

Your Google Ads workflow requires phase sequencing to enforce a logical progression from ICP definition through keyword generation and RSA creation, ensuring machine-readable deliverables are reviewed before activation.