guimkt-landing-page-optimization
CommunityTurn clicks into conversions with LPO mastery
Marketing & Sales#heuristics#copywriting#ux#references#conversion-rate-optimization#landing-page-optimization
Authorguilhermemarketing
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This skill provides a structured approach to Landing Page Optimization (LPO) by combining UX conversion heuristics, copywriting frameworks, and a five-step process to diagnose, plan, and improve landing pages for higher conversions.
Core Features & Use Cases
- Guides auditors and marketers through the 6 Characteristics of an Effective Landing Page and the C=4m+3v+2(i-f)-2a formula to prioritize changes.
- References key documents (references/ux-conversion-dimensions.md, references/lpo-process-and-research.md, references/copywriting-frameworks.md) to inform heuristic analysis, process steps, and copy strategies.
- Supports end-to-end workflows: audit existing LPs, design new LPs with wireframes, optimize copy and design, plan tests, and validate learnings.
Quick Start
Review the relevant references to ground your audit: ux-conversion-dimensions.md, lpo-process-and-research.md, and copywriting-frameworks.md.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: guimkt-landing-page-optimization Download link: https://github.com/guilhermemarketing/esc-skills/archive/main.zip#guimkt-landing-page-optimization Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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