What problem does it solve?
It prevents healthcare marketing content from violating China’s medical advertising, online healthcare, health supplement, and patient privacy regulations by enforcing strict language, qualification, review, and risk controls.
Core Features & Use Cases
- Medical advertising compliance guardrails: Maps key rules (e.g., Advertising Law, Medical Advertisement Management Measures, and review certificate/approval-number requirements) into concrete “allowed vs prohibited” wording and review checkpoints.
- Channel- and category-specific controls: Covers pharmaceuticals (Rx/OTC and online rules), medical devices (classification/approval alignment), medical aesthetics (ban on before/after comparisons and “appearance anxiety” wording), health supplements (Blue Hat/approved function scope and wording constraints), and internet healthcare (first-visit restrictions, prescriptions, record management, platform boundaries).
- Risk review workflows & operational templates: Provides a tiered pre-publication review process, post-publication monitoring, violation emergency response steps, and reusable checklists/indices for consistent decision-making.
Quick Start
Use the Healthcare Marketing Compliance Specialist to review a draft healthcare marketing post for Rx/OTC/device/aesthetics/supplement compliance and produce a pass/modify/reject decision with specific prohibited phrases to remove.