homepage-audit

Audit homepages against conversion criteria and produce prioritized rewrite plans.

390|93|Updated Feb 1, 2026
One-click install
npx skills add https://github.com/BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: homepage-audit
Source: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit
Command: npx skills add https://github.com/BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a structured, repeatable audit of homepages and landing pages to identify conversion blockers and optimization opportunities.

Core Features & Use Cases

  • Systematic scoring across Above the Fold, Value Proposition, Social Proof, Clarity & Copy, CTA & Conversion, and Trust & Risk.
  • Delivers an actionable, prioritized action plan with concrete rewrite recommendations.
  • Use cases include reviewing a marketing page, diagnosing why a page isn't converting, or benchmarking page performance.

Quick Start

Provide a live URL or screenshot and your business context to generate a prioritized action plan.

Frequently Asked Questions about homepage-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my homepage for conversion issues?

A homepage audit identifies conversion blockers by systematically scoring your page across six dimensions: Above the Fold, Value Proposition, Social Proof, Clarity & Copy, CTA & Conversion, and Trust & Risk. It provides a prioritized action plan with concrete rewrite recommendations.

What is the best way to diagnose a drop in landing page conversions?

To diagnose a drop in landing page conversions, conduct a criteria-driven audit that evaluates your hero section, copy clarity, and trust signals. This produces a prioritized plan with concrete rewrite recommendations to address the specific conversion blockers.

Can I use this homepage audit for e-commerce and SaaS landing pages?

Yes, this homepage audit applies to any homepage or landing page across industries including SaaS, services, and e-commerce. It systematically scores conversion elements to deliver actionable optimization insights regardless of your specific business model.

What do I need to provide for a website review?

For a website review, you must provide a live URL or screenshot plus key copy or signals and business context. These intake gates ensure the audit generates an accurate prioritization plan with concrete rewrite recommendations.

How does a landing page scorecard evaluate trust and risk?

A landing page scorecard evaluates trust and risk by systematically scoring those specific elements alongside above the fold content, value proposition, social proof, clarity, and CTA conversion. This structured approach yields actionable insights to improve overall page performance.