hook-model-product-design

What problem does it solve?

This skill helps product teams design and evaluate habit-forming product experiences by applying the Hook Model's four-stage cycle (Trigger → Action → Variable Reward → Investment) to increase user engagement and retention while surfacing ethical considerations.

Core Features & Use Cases

• Trigger Mapping: Identify and categorize external and internal triggers that prompt user behavior.
• Action Simplification Audit: Apply BJ Fogg's B = M × A × T framework to reduce friction for core user actions.
• Variable Reward & Investment Design: Propose reward types (tribe, hunt, self) and post-reward investment touchpoints that seed future loops.
• Use Case: Product managers can run a Habit Test for a new onboarding flow to produce prioritized UX changes and A/B test hypotheses that improve day-1 and day-7 retention.

Quick Start

Ask the skill to map internal triggers, simplify the core action flow, design at least two variable reward variants, and list three investment touchpoints for your product idea.